President Nintendo of America Reggie Fils-Aime (Reggie Fils-Aime) discussed with the portal Game Informer the fate of Nintendo 3DS, extremely popular with the portable console, which, it turns out, until this time, perfectly disperses in the US.
“The lifespan of 3DS is impressive. More than eight years, “Reggie said. – Incredible. In December, we had a 27-percent growth compared to last year. Here, in the US, according to the data for May, the implementation of the system increased by 10% in annual terms. “
According to Reggie Fils-Aime, the reason for the long life of Nintendo 3DS and its growth in the United States lies in the fact that this is considered a good first device for children from 5 to 8 years. And the motivated audience of the system is ancestors with children. Mobility, the ability of the device to remain functional after damages and falls, more than a thousand games, including new ones – also, according to the president of Nintendo of America, the secret of success of Nintendo 3DS. “It becomes the gateway for these children, who turn 10, eleven and twelve years old, then to switch to the Nintendo Switch. This is a strategy that works, and we will continue to support this platform. There will be more games for it, and naturally, in 2019 we see the system as the main part of our business, “ he said.
Reggie Fils-Aime also said that the company as before relies on the sale of more than one device Nintendo Switch family, as it was planned earlier. “[We stick to this] here in America, and that’s why we’re selling the second docking station. The US is a developed country, we have big houses with several TVs , “explained the president of Nintendo of America. – The first step is for the consumer to understand: “I want [to play the Nintendo Switch] on this and on that TV, so I’ll take the second docking station.” The next case is when the device already has one of the family members, but someone also wants to play, so he says to himself: “it’s time for the 2nd console”.
He believes that Nintendo has at least two games that have the potential to implement the console well during the upcoming holiday season. One of them is the Pokémon Let’s Go, Pikachu and Pokémon Let’s Go, Eve. “[In this case] I see family members wanting to take the game with them and play it all the time,” Reggie said. The 2nd is the Super Smash Bros. Ultimate. According to Reggie Fils-Aime, people will want to create their own multi-user activities, and this aspect will push for the purchase of several devices.
Among other things, at a recent meeting of investors, Nintendo said that not all games coming out in 2018 by Switch were announced. Perhaps, the company will soon hold Nintendo Direct, where they will be presented.